We joined forces with Clockwise Film for the production of an immersive film for the entrance hall of a L’Oreal product launch event. We were tasked with recreating a tool set of animated 3D assets, such as DNA molecules & strands and magnified hair strand arrays, that were used to construct hero shots and transitional devices throughout the film.
During the concept stages the primary focus was the science and chemistry behind L’Oreal’s new product. Visceral panoramas of molecular structures and chemical reactions form the foundation of the film’s visual language. Encasing the audience with these microscopic entities proved an effective way to fully immerse guests in L’Oreal’s most valued feature of Absolut.
